中彩票

電商法實施在即 有多少消費權益保障值得期待

來源:東方煙草報 發布時間:2018-12-29 09:40

我國首部電子商務法—《中華人民共和國電子商務法》(以下簡稱《電商法》)將于2019年1月1日正式實施。它的實施,除了規范電商合法經營外,也將給消費者帶來更多權益保障。

一是平臺不得刪除評價,避免誤導消費者。刷銷量、刷好評、刪差評等“炒信”、“刷單”行為,嚴重誤導消費者,損害消費者知情權、選擇權。《電商法》對上述行為均作出明確規定。一是明確規定電子商務經營者信息披露的一般義務,要求全面、真實、準確、及時披露商品或者服務信息,禁止以虛構交易、編造用戶評價等方式進行虛假、引人誤解的商業宣傳,欺騙、誤導消費者。二是要求電子商務平臺經營者建立健全信用評價制度,公示信用評價規則,不得刪除消費者評價信息。三是明確平臺經營者未為消費者提供評價途徑或者擅自刪除消費者評價的,由市場監督管理部門責令限期整改,給予行政處罰,情節嚴重的,最高50萬元以下罰款。

二是制約“大數據殺熟”,保護消費者的知情權、選擇權。針對電子商務經營者利用大數據對消費者進行精準營銷,以及有些平臺出現“大數據殺熟”情況,《電商法》明確,在針對消費者個人特征提供商品、服務搜索結果的同時,要一并提供非針對性選項,通過提供可選信息,保護消費者的知情權、選擇權。

三是“默認勾選”被禁止,保護消費者合法權益。針對“默認勾選”情況,《電商法》規定,搭售商品或者服務,應當以顯著方式提請消費者注意,且禁止作為默認同意的選項。同時規定了違反有關條款的行政責任。通過多角度規范,有力打擊“默認勾選”等霸王行徑,切實保護消費者合法權益。

四是電商經營者不得隨意“砍單”。針對消費者遇到的電商隨意砍單問題,《電商法》明確規定,一是電子商務經營者發布信息符合要約條件的,用戶選擇商品或者服務并提交訂單成功,合同成立。二是平臺經營者、平臺內電商不得以格式條款等方式,為自己的毀約行為制造借口。三是格式條款等含有消費者支付價款后合同不成立的,其內容無效。立法明確做出相關規定,有利于督促經營者誠實守信,切實履行合同義務,減少消費者的維權困擾。

五是押金退還不得設置不合理條件。押金的所有權屬于消費者,經營者在任何情況下不得挪用。

中彩票

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